2023 looks to have been the annus horribilis for the UK cycling industry with mechanical bike volume sales likely to be at the lowest point this century and overstocks that won’t start to materially clear until 2025.
This report contains an in-depth 60+ page analysis of the UK cycling market for 2023 including the overall market picture, detailed discussion of product sub-categories, segment performance by Generalist and Specialist retailers, price trends, sales channels and regions along with international comparisons and UK industry developments trends and innovations. The BA has also updated its full market estimates covering a 9 year period from 2018 through to 2026.
Full-Year Market Data Report 2023
Published – February 2024
Copyright notice: all market data in this report is copyright of the Bicycle Association and is authorised for internal use only. This data must not be used in the public domain or shared outside of your company.
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