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THE BA'S MARKET DATA SERVICE | HOW CAN YOU ACCESS MARKET DATA? | WHO'S IN? | PURCHASE MARKET DATA REPORTS | CONTACT US
Market Data dashboard users and retailers who contribute their sales data can access their dashboard by logging in here.
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The Market Data Service provides the only accurate, up to date and usable UK cycle market retail analysis. It polls sales monthly from 70% of the market, from the largest chains to the smallest specialist stores, including both bricks-and-mortar and online. MDS is a powerful tool both to help businesses improve their bottom line performance and to help the Bicycle Association, as the industry’s national trade body, influence national and local Government on policies which support market growth.
HELPING BUSINESSES TO BECOME STRONGER
Market data helps businesses understand real underlying consumer buying patterns better and through benchmarking, enables opportunities and issues to be identified, right down to a granular level where it’s needed.
Buying, Forecasting, Sales and Marketing teams can all make better informed decisions with market data to hand. Understanding your performance versus the market is key to growing sales and improving your profitability.
HELPING US TO BE INFLUENTIAL
For many years national and local government have been coming to terms with three big societal challenges: congestion, pollution and obesity.
Cycling is uniquely placed to tackle all three and the urgent need to decarbonise our economy has only accelerated the importance of raising cycling levels to play a substantial role in the transport mix.
Yet in comparison to the road and rail lobbies, we’ve historically struggled to gain the attention which the cycling case deserves. Good data and quantitative insight has a huge role to play here, supporting our wider advocacy work.
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BA members have access to a substantial set of data sources included in membership. They also have the exclusive opportunity (at extra cost) to access the BA’s Market Data Service.
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In return for anonymously sharing monthly sales and stock data, UK retailers can access a free login, and access Market Data Service reports.
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Retailers, brands, suppliers and wholesalers are invited to subscribe for premium access to the Market Data Service. Prices are scaled depending on the size of your business, the level of information required and how long you wish to subscribe for.
This report contains an analysis of the UK cycling market in January-June 2024, Including the overall market picture, de… More...
£1,799.99
2023 looks to have been the annus horribilis for the UK cycling industry with mechanical bike volume sales likely to be … More...
£1,799.99
This report contains an analysis of the UK cycling market in January-June 2023, Including the overall market picture, de… More...
£1,799.99
Detailing key metrics in the UK market the associated report draws out the critical trends emerging from detailed analys… More...
£1,799.99
Want to know volume, value, average selling price and top 20 brand performance over the last 5 years for the sub-categor… More...
£599.99
We have a number of industry experts within our team with differing skills and experience to help clients dig more deepl… More...
£599.99
The Market Data Service includes most of the UK’s leading retailers, including over 350 independent bike dealers (IBDs) contributing data, with some of the key brands shown below.
GENERALISTS
Mass market mainstream retailers
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SPECIALISTS
Cycling specific retailers
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