MARKET DATA

THE BA'S MARKET DATA SERVICE‎‏‏‎ ‏‏‎ ‎ ‎| ‎‏‏‎ ‏‏‎ ‎ HOW CAN YOU ACCESS MARKET DATA? ‎‏‏‎ ‏‏‎ ‎ ‎| ‎‏‏‎ ‏‏‎ ‎ WHO'S IN?‎‏‏‎ ‏‏‎ ‎ ‎| ‎‏‏‎ ‏‏‎ ‎ PURCHASE MARKET DATA REPORTS‎‏‏‎ ‏‏‎ ‎ ‎| ‎‏‏‎ ‏‏‎ ‎ CONTACT US

SIGN IN TO MARKET DATA

Market Data dashboard users and retailers who contribute their sales data can access their dashboard by logging in here.

The latest data is released on or before the 20th of each month and the accompanying Market Analysis by the 25th.

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THE BA'S MARKET DATA SERVICE

The Market Data Service provides the only accurate, up to date and usable UK cycle market retail analysis. It polls sales monthly from 70% of the market, from the largest chains to the smallest specialist stores, including both bricks-and-mortar and online. MDS is a powerful tool both to help businesses improve their bottom line performance and to help the Bicycle Association, as the industry’s national trade body, influence national and local Government on policies which support market growth.

MDS is run on a not-for-profit basis by the Bicycle Association for the benefit of the UK cycling industry.
MDS now holds data on over 1m products and market coverage now runs at an unprecedented ca. 70% of the UK industry.
MDS data contributors include the biggest bricks and mortar chains, the most prominent online retailers and leading specialist stores.

HELPING BUSINESSES TO BECOME STRONGER

Market data helps businesses understand real underlying consumer buying patterns better and through benchmarking, enables opportunities and issues to be identified, right down to a granular level where it’s needed.

Buying, Forecasting, Sales and Marketing teams can all make better informed decisions with market data to hand. Understanding your performance versus the market is key to growing sales and improving your profitability.

HELPING US TO BE INFLUENTIAL

For many years national and local government have been coming to terms with three big societal challenges: congestion, pollution and obesity.

Cycling is uniquely placed to tackle all three and the urgent need to decarbonise our economy has only accelerated the importance of raising cycling levels to play a substantial role in the transport mix.

Yet in comparison to the road and rail lobbies, we’ve historically struggled to gain the attention which the cycling case deserves. Good data and quantitative insight has a huge role to play here, supporting our wider advocacy work.

"I particularly find the ability to track trends useful – especially when talking to external stakeholders / investors. The new dashboard is much easier to use and more insightful. And now that brands and retailers can view how the data is made up and help improve it, this is a game-changer that will really help the industry get a much better steer on true demand and how much we should produce."

Nikki Hawyes, CEO Whyte Bikes

"We recently tried to do a cross-European comparison looking at different markets and the BA's MDS is streets ahead of everything else."

Alex Murray, Managing Director & Co-Founder, FLIT

HOW CAN YOU ACCESS MARKET DATA?

Become a BA Member

BA members have access to a substantial set of data sources included in membership. They also have the exclusive opportunity (at extra cost) to access the BA’s Market Data Service.

WHO'S IN

The Market Data Service includes most of the UK’s leading retailers, including over 350 independent bike dealers (IBDs) contributing data, with some of the key brands shown below.

GENERALISTS
Mass market mainstream retailers