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Market Data dashboard users and retailers who contribute their sales data can access their dashboard by logging in here.
The latest data is released on or before the 20th of each month and the accompanying Market Analysis by the 25th.
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The Market Data Service provides the only accurate, up to date and usable UK cycle market retail analysis. It polls sales monthly from 70% of the market, from the largest chains to the smallest specialist stores, including both bricks-and-mortar and online. MDS is a powerful tool both to help businesses improve their bottom line performance and to help the Bicycle Association, as the industry’s national trade body, influence national and local Government on policies which support market growth.
HELPING BUSINESSES TO BECOME STRONGER
Market data helps businesses understand real underlying consumer buying patterns better and through benchmarking, enables opportunities and issues to be identified, right down to a granular level where it’s needed.
Buying, Forecasting, Sales and Marketing teams can all make better informed decisions with market data to hand. Understanding your performance versus the market is key to growing sales and improving your profitability.
HELPING US TO BE INFLUENTIAL
For many years national and local government have been coming to terms with three big societal challenges: congestion, pollution and obesity.
Cycling is uniquely placed to tackle all three and the urgent need to decarbonise our economy has only accelerated the importance of raising cycling levels to play a substantial role in the transport mix.
Yet in comparison to the road and rail lobbies, we’ve historically struggled to gain the attention which the cycling case deserves. Good data and quantitative insight has a huge role to play here, supporting our wider advocacy work.
"I particularly find the ability to track trends useful – especially when talking to external stakeholders / investors. The new dashboard is much easier to use and more insightful. And now that brands and retailers can view how the data is made up and help improve it, this is a game-changer that will really help the industry get a much better steer on true demand and how much we should produce."
Nikki Hawyes, CEO Whyte Bikes
"We recently tried to do a cross-European comparison looking at different markets and the BA's MDS is streets ahead of everything else."
Alex Murray, Managing Director & Co-Founder, FLIT
"A transformational level of detail combined with simple interface for analysis”
Joel Natale, Chief Commercial Officer, Rapha
"It's a phenomenal tool for us to use in JBP's with suppliers and brands"
Seb Dama, Merchandising Manager, Sigma Sports
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Retailer Freeview Sign-Up
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Enquire about a subscription
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Single category and multi-category access allows users to concentrate just on the parts of the market they are interested in at a significant subscription discount compared to full market access.
If you are a brand or retailer who sells clothing or e-bikes or bike tools, for example, get in touch to find out more or for a no obligation demo at mds@bicycleassociation.org.uk to see how you can use MDS to understand the real customer demand that exists in your part of the market and where your specific value opportunities lie.
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Freeview Data Provider Dashboard
✅Suitable for Independent Bike Dealers or D2C Retailers contributing data
Entry level Dashboard access offering Market Trends, Market Share and Price tier analysis at Department level
Enquire about Freeview access >>
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Single Category Dashboard**
✅Suitable for Single category retailers/brands/distributors or equivalent
As per Full Category Dashboard Access but for up to 2 single Sub-Categories eg folding bikes and e-folding bikes
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Multi-Category Dashboard
✅Suitable for Single Department retailers/brands/distributors or equivalent
As per Full Category Dashboard Access but for any single Department excluding PAC (ie Bikes, E-Bikes, Other Mobility or Service & Repair), any single PAC Category (i.e. Accessories, Components, Clothing, Helmets, Technology) or any combination of 3 to 10 max sub-categories
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Full Category Dashboard
✅Suitable for Retailers, multi-category brands and distributors selling to German consumers
Dashboard access including Full market or market segment analysis and "My business" opportunity and market share analysis covering all available sub-categories and filters with Market Trends, My Business Board Report and the following drill-down analysis capability; by sub-category, price tier, selling channel, geographic region and brand*. Includes limited data downloads in Excel/CSV files.
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Direct Data Access
✅Suitable for Organisations with sufficiently capable in-house IT and Analytical resources
In addition to any of the Dashboard Access Levels except Freeview, offers Direct Access to the UK MDS Data relevant to that Access Level via the Data Transfer Protocol which enables it to be ingested directly into the Subscriber's own analytics software.(NB Direct Data access pricing is based on a Fair Usage Amount, above which there may be extra charges)
The above access choices are all available for businesses selling to UK consumers. Pricing is based on your choice of access level and your UK market cycling-related turnover level. A Subscriber must anonymously contribute any consumer sales data (D2C) for the UK market where it has it to get access. Dashboard access is possible either via your web browser or tablet/phone app.
*Brands with D2C sales greater than 50% can choose to be anonymous on the basis all other brand performance is restricted.
**See bottom of this page on BA website for the most up to date Category Taxonomy setting out available Departments, Categories and Sub-Categories
This report contains an analysis of the UK cycling market in January-December 2024, Including the overall market pi… More...
£1,499.99 (excl. VAT)
This report contains an analysis of the UK cycling market in January-June 2024, Including the overall market picture, de… More...
£749.99 (excl. VAT)
2023 looks to have been the annus horribilis for the UK cycling industry with mechanical bike volume sales likely to be … More...
£749.99 (excl. VAT)
This report contains an analysis of the UK cycling market in January-June 2023, Including the overall market picture, de… More...
£749.99 (excl. VAT)
Detailing key metrics in the UK market the associated report draws out the critical trends emerging from detailed analys… More...
£749.99 (excl. VAT)
Want to know volume, value, average selling price and top brand performance since 2018 for the sub-category of your choi… More...
£499.99 (excl. VAT)
We have a number of industry experts within our team with differing skills and experience to help clients dig more deepl… More...
£499.99 (excl. VAT)
The Market Data Service includes most of the UK’s leading retailers, including over 350 independent bike dealers (IBDs) contributing data, with some of the key brands shown below.
GENERALISTS
Mass market mainstream retailers
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SPECIALISTS
Cycling specific retailers
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