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E-BIKE POSITIVE


THE INDUSTRY'S NEW SAFETY TRUST MARK


Co-managed by the BA and the ACT, E-Bike Positive aims to safeguard the UK’s e-bike sector by providing a clear mechanism for consumers, regulators, insurers and other stakeholders to identify reputable, safe and legal e-bikes and responsible e-bike suppliers.

The E-Bike Positive Trust Mark, is awarded following an audit that verifies compliance with supplying, retailing, and supporting only legal and safe e-bike products. Organisations meeting these criteria are designated as an 'E-Bike Positive brand' or an 'E-Bike Positive retailer.'  

This is now a crisis for the reputable industry. Substandard, unsafe and illegal products threaten your business and all e-bike businesses like yours. This is the industry fight back. Reputable cycle businesses across the UK need to act collectively now. Join E-Bike Positive by:

  • Getting approved as an E-Bike Positive Brand.
  • Promoting E-Bike Positive in your marketing.
  • Integrating E-Bike Positive into your retailer programme.
  • Signing up for the E-Bike Positive retailer pledge.
  • Selling only safe and road legal e-bikes
  • Use the toolkit to highlight the benefits to your customers.


"THE INDUSTRY FIGHT-BACK NEEDS YOUR ENGAGEMENT NOW"

Working together as an industry we can fight off the threats and secure a positive future for e-bikes in the UK.

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"WE URGENTLY NEED SUPPORT FOR E-BIKE POSITIVE"

Working together as an industry we can fight off the threats and secure a positive future for e-bikes in the UK.

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