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The Investor in Cycling Leadership Group comprises companies who have made substantial commitments in time, resources and funding to support and shape our advocacy programme to grow cycling and strengthen the industry. Meeting regularly to inform the work of the BA, our Leaders help fund and guide our collective purpose to grow cycling together. A number of these companies amplify this work by collecting the Retailer Advocacy Fund.
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JOINING DETAILS
Investors in Cycling is open to any organisation within the cycle industry, whatever your size or sector. Your voice matters, and every contribution goes directly to the industry’s uniquely effective advocacy work, managed by the Bicycle Association.
SUPPLIERS, DISTRIBUTORS AND MANUFACTURERS:
You can donate to the advocacy work of the Bicycle Association according to the scale of your organisation. While retailers can contribute to our work through the Retailer Advocacy Fund we suggest pledges from the supply-side sector based on turnover to access the same voice, recognition and benefits. Learn more and pledge today here:
RETAILERS:
Simply by making a small contribution through the Retailer Advocacy Fund, collected by our participating Leadership Group members, you can help the industry grow together and also access benefits tailored to the needs of bike retailers. If you are not currently participating but would like to register contact us and we’ll onboard you today.
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Investors in Cycling will enjoy privileged access to:
All Investors in Cycling will also receive from the Bicycle Association:
Investor in Cycling support also enables the Bicycle Association to provide the following publicly accessible resources, which will also be of benefit to many Investors:
The advocacy work funded by Investors in Cycling achieves tangible results for the cycling industry. These results are reported to Investors in the Annual Report, detailing the programme’s achievements, costs and ongoing priorities.
Highlights of our advocacy success in 2021 are also outlined below, and our advocacy timeline provides an even fuller picture of how we work throughout the year to grow cycling.
