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INVESTORS IN CYCLING LEADERSHIP GROUP


The Investor in Cycling Leadership Group comprises companies who have made substantial commitments in time, resources and funding to support and shape our advocacy programme to grow cycling and strengthen the industry. Meeting regularly to inform the work of the BA, our Leaders help fund and guide our collective purpose to grow cycling together. A number of these companies amplify this work by collecting the Retailer Advocacy Fund.

WANT TO PLAY A LEADING ROLE IN SHAPING INDUSTRY ADVOCACY?

Send a message about becoming a Leadership Group member

WANT TO PLAY A LEADING ROLE IN SHAPING INDUSTRY ADVOCACY?

Send a message about becoming a Leadership Group member

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INVESTOR BENEFITS AND SERVICES

Investors in Cycling will enjoy privileged access to:

  • A voice in industry advocacy, and the opportunity to actively participate in Local Bicycle Economy campaigns
  • Exclusive rates on Novuna consumer finance and payment products – which we arrange on a not-for-profit basis
  • Exclusive rates with BA-endorsed couriers for shipping (coming soon)
  • Access to a free-to-retailers national electric bike battery collection scheme (coming soon)
  • Free HR support from Avensure
  • Free legal support from Law Express
  • Supporting templates and detailed documents, expanding on the “BA Guide” series
  • UK Cycle Industry Census findings
  • Invitations to Investors in Cycling events
  • Entry in the online Investors in Cycling Directory (coming soon)

All Investors in Cycling will also receive from the Bicycle Association:

  • An annual Investors in Cycling Report detailing the advocacy programme operated by the Bicycle Association on your behalf
  • A certificate of participation and welcome letter
  • Shop window stickers
  • A folder for document filing
  • Digital recognition assets for use on websites, social and e-mail

Investor in Cycling support also enables the Bicycle Association to provide the following publicly accessible resources, which will also be of benefit to many Investors:

  • The BA Guides series – with definitive guidance on industry topics
  • The BA Podcast series – covering industry issues and BA initiatives in audio format

INVESTOR OUTCOMES

The advocacy work funded by Investors in Cycling achieves tangible results for the cycling industry. These results are reported to Investors in the Annual Report, detailing the programme’s achievements, costs and ongoing priorities.

Highlights of our advocacy success in 2021 are also outlined below, and our advocacy timeline provides an even fuller picture of how we work throughout the year to grow cycling.

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