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The BA works to a clear, focused strategy based around three key ‘pillars’:
Every BA activity is driven by one or more these pillars, and to ensure our focus is on activities with member benefit, all activity must also be unique (something the industry can deliver collectively which others advocating for cycling cannot) and measurable. It must also either directly drive members’ businesses and profits, or have long-term strategic value.
The BA was instrumental in the formation of the Walking and Cycling Alliance, where we co-ordinate advocacy work with British Cycling, Cycling UK, Sustrans, Living Streets and The Ramblers. The BA also works with many more cycling, Governmental and other organisations.
Internationally, the BA is a long-standing member of the Confederation of the European Bicycle Industry (CONEBI) and is a founding member of Cycling Industries Europe (CIE). Through CONEBI we are also represented at the World Bicycle Industries Association (WBIA)
Developed through an extensive industry-wide consultation process over Summer 2023, the Manifesto brings together cycle industry asks of Government ahead of the next general election – perfectly timed as policy teams in the main political parties are developing their own manifestos and action plans for the next Government.
Developed with the input of well over 100 BA members and Investors in Cycling, the Manifesto focuses on Government actions to support industry growth. This approach, focusing on jobs and economic growth potential, has already opened doors for the BA’s advocacy work following its high-profile launch at the House of Commons in mid-November.
The Manifesto notes the cycle industry’s full support for sustained, substantial investment in safe cycle infrastructure and other measures to promote cycling – and the benefits which that would deliver – but its key message is that alongside “cycling” (the activity) there is also a vigorous UK cycle industry providing jobs, economic benefit and growth potential. That’s something which can and will attract support from influential audiences who might not even consider cycling as within their remit.
