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INVESTORS IN CYCLING
There are over 1,000 supporters of the advocacy work of the Bicycle Association (BA), from the largest global brands to the smallest local retailers. We recognise the vital role you all play as Investors in Cycling - helping the industry shape a more powerful advocacy message for more people cycling.
Investors in Cycling is open to any organisation within the cycle industry, whatever your size or sector. Your voice matters, and every contribution goes directly to the industry’s uniquely effective advocacy work managed by the BA.
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RETAILERS
Any UK cycle retailer can support the BA’s advocacy work and benefit from being an Investor in Cycling by allowing your supplier to collect the Retail Advocacy Fund. This levy adds 0.1% to the value of your invoices with participating suppliers (that’s just 10p on a £100 invoice).
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SUPPLIERS, DISTRIBUTORS AND MANUFACTURERS
Suppliers, Distributors and Manufacturers can contribute to our Investors in Cycling work by becoming a Gold BA Member. Gold membership also gives a seat on our biannual Membership Council to steer our strategy, agree industry priorities, and hold the Association to account.
KNOWLEDGE
including market data, research, statistics, technical and regulatory insight and advice
RESILIENCE
including initiatives which tackle market failures of key services to our sector and which support your business resilience such as data, logistics and consumer finance
INFLUENCE
including our work to influence national and local Government investment in cycling and the cycling industry to grow the market
