Bronwyn Benstead Joins BA Team

BA is delighted to announce the appointment of Bronwyn Benstead to the team, bringing with her nearly 15 years of experience in retail, manufacturing, and supply chain planning throughout the outdoor industry. Throughout her career, Bronwyn has distinguished herself by transforming data into commercial outcomes, demonstrating a keen ability to generate tangible results.

Bronwyn most recently held the position of Forecasting & Analytics Manager at Equip Outdoor Technologies, where she led a dedicated team responsible for B2B and D2C sales forecasting and demand planning for over 6,000 SKUs across two global brands: Rab and Lowe Alpine.

In her new role, Bronwyn’s primary focus over the next 12 to 18 months will be engaging the UK cycling industry on the BA’s Market Data Service. She will be working closely with all user audiences including bike shops, brands, and distributors to ensure they receive optimal value from the service. Key priorities include continuous improvement in data quality and aligning the technology development roadmap with user needs.

Upon joining the BA team, Bronwyn commented: 

“I’m excited to have joined BA team and look forward to helping you get even more value from the dashboards and insights we provide. Between now and the end of the year, I’m making it a priority to connect with all of our subscribers. If we’ve not yet spoken, you’ll be hearing from me soon.”

Brands, Distributors and Retailers are welcome to reach out to Bronwyn by email - bronwyn@bicycleassociation.org.uk